This toilet ad was read by kids

In 2015, a toilet-stool brand called Squatty Potty put out a video about a unicorn that poops soft-serve ice cream. It got more than 42 million views on Youtube and Squatty Potty credited it with a 600 percent jump in online sales. It worked because it was funny without being gross. Now TUSHY is running a similar strategy, with kids instead of a unicorn. Let’s take a look at why it works.  ## 1. It’s fun to watch. On Meta or TikTok, the feed is full of great organic content, and your ad is competing with all of it. Nothing else in the ad works until you can hook attention and stop the scroll. Humor is a great way to do that. TUSHY’s spot is 49 seconds of kids around toilets saying things kids say. A kid in glasses opens with “Wiping your bum with toilet paper after you poop is ineffective.” A girl in pigtails delivers “Meet TUSHY.” They’re having a good time, and you can feel that energy through the screen. There’s a rule floating around that you have to introduce your product in the first eight seconds of a video ad, otherwise you’ll miss your chance to get the product in front of most of them. I think that’s bogus. If an ad feels relevant and the pacing is right, people will stick around for a LOOOONG time (there are 10 minute AI song ads right now that are CRUSHING) Relevant content is what earns you the right to sell at all. ## 2. It’s infotainment. Look at what you learned while the kids were being funny. Adult hands hold the unit over the rim, lift the seat, clip it on, and pull the lever so you see the stream hit the bowl. The box and the mounting template come out. “It’s like a car wash but for butts” is the mechanism claim, water over paper, in one line. That’s a complete install-and-use demo for a bidet attachment that clips onto a regular toilet and runs off the tap line, and it never feels like one. You got educated and it never felt like work. ## 3. The cast splits the buying psychology. The parents handle the demonstration. Their hands do the install, and the end card carries “8.5 MIN DIY EASY INSTALL,” “fits 95% of toilets,” and “over 2.5M people.” That’s the logical side of the purchase, and the kids never bother with it. The kids handle the emotional side. A kid’s reaction to a bidet isn’t logical, it’s a knee-jerk, and it’s the same knee-jerk the rest of us have about the problem. “Stop wiping and start washing” is the entire pitch. Kids make things simple, and that simplicity is doing real selling here. My guess is a big slice of the target is parents, who find the whole thing sweet and funny. ## How I’d Beat It There’s one hook swap that could make this even better. **Open on the car wash line.** The current opening line, “Wiping your bum with toilet paper after you poop is ineffective,” is a problem statement. Maybe it works, but it feels too easy to scroll past. The best line in the ad shows up a third of the way in: “It’s like a car wash but for butts.” That analogy just has more immediate impact when you hear it, and I'm willing to bet hook rate would jump if they switched it. --- **Want this done for your brand?** One call will show you where your creative is leaving money on the table. [Book a call](https://cal.com/colinelefante/ad-oven-discovery-call)